Just do it
You can generate idea after idea, fill your Moleskine notebooks so jam-packed with great ideas the world would fall down at your feet if only they knew how creative you were. But the trap lies in thinking that coming up with the ideas is where the value is. It isn’t. The value lies in your ability to execute. Forget all the hundreds of ideas. Pick one. And do it. Then pick another, and do it too.
We get paralyzed sometimes by too many options. A million ideas and we’re stuck because we can’t pick one. Stop it. Pick one. Move forward.
How does this apply? For working photographers or those who aspire to it – pick one project and do it. Finish it. Then do another. Which one? Who cares! Pick the one you most want to do, the one your dog wants you to do, or the one on the top of the list. But pick one, and do it. Because picking the “wrong one” and getting it done puts you in motion and is better than doing nothing at all. … Don’t stare at it, don’t whine. Just pick the thing at the top of the list – or better – the one you most dread doing, and begin. Just begin.
… That old adage about creativity being 10% inspiration and 90% perspiration? It’s true. Don’t let your piles of notes and your great-sounding ideas lull you into thinking you’re making progress. You make progress when you begin. Ideas are great, but they’re no substitute for the thrill of creation, of seeing that idea become real. All you need to do is begin. And then finish. But beginning is the hard part. There are a million excuses – we’re too busy is the best one.